10 Years of Entrepreneurship: The 3 Keys to Business Longevity with Emily Merrell
Businesses are meant to grow and evolve with time, and the ones that survive the long game are usually the ones that have leaders who know when to adapt and shift strategies. That's exactly what Emily Merrell from Second Degrees did. She doesn't look at mistakes as breaking points — instead, when something isn't working, Emily uses it as an opportunity to pivot. On Today's episode, Jamie Ratermann and Emily discuss the 3 keys that have helped her have a successful business for a decade.
Community Building and Business Development
Emily Merrill detailed her entrepreneurial journey over the past decade, emphasizing resilience and growth from a side hustle to a successful business. She highlights the importance of survival and adaptation, facing challenges like survivor's guilt and a licensing dispute that made her change her business name to Second Degree Society. Merrel discusses the importance to adapting to the changing world like when she had to transition from hosting real-life networking events to Zoom conferences.
Adapting and Pivoting in Business
Emily advocates breaking self-imposed barriers and glass ceilings, focusing on overcoming internal limitations authentically while celebrating others' successes. She promoted a mindset of abundance for true empowerment as an entrepreneur and invited listeners to engage further through her Instagram for virtual events fostering connections in their journeys. She maintained her entrepreneurial spirit through personal trials, such as fires and losses. The conversation underscored themes of embracing multiple revenue streams without shame, exemplifying an adaptable mindset valuing connection and financial stability
Watch on YouTube
Highlights
04:15: Emily Merrell introduces herself as a business coach for early-stage entrepreneurs.
08:23: Frustrations in a corporate job led to the decision to pursue entrepreneurship.
09:15: Decision-making process and transition from corporate to coaching.
16:19: Utilizing corporate experience to reimagine business strategies.
17:38: Importance of external validation and testimonials in business growth.
34:44: Emphasizing adaptability and networking in the entrepreneurial journey
38:03: Leveraging support networks and not limiting business identity.
About Emily Merrell
Emily Merrell is the founder and business Second Degree Society. She helps women find the spark to connect, launch and ignite the fire within and has supported thousands of ambitious women to get what they want in their personal and professional lives through signature curated events, sold-out masterminds, and 1:1 coaching.
Follow her on social media
Instagram: @emilymerrell
Second Degree: @seconddegreesociety
Ready Set Coach: @readysetcoachcommunity
Resources:
Listen to Episode 75. Are Your Money Beliefs Holding You Back? Entrepreneur's Guide to Being Debt Free with Meera Shiree
Check-out my mini-course, "3 Steps to 30 Days of Content." It's designed to help you develop a rewarding and repeatable system for increasing your visibility and enjoying the process of content creation.
Try Sunsama: https://try.sunsama.com/jamie-ratermann
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